A good week for radio
Thursday, March 15th, 2007It has just been announced that radio audience figures in the UK have reached a record high of 45 million a week, with new listeners tuning in via the internet, digital television and mobile phones.
In these days of hundreds of TV channels, mp3 players and non-radio in-car entertainment this statistic both surprised and delighted me. Radio is experiencing a renaissance and long may it last.
Hope FM, the community radio station for Bournemouth and the surrounding conurbation, will be joining this radio renaissance on 27th May, when after 13 years of broadcasting on a part-time basis, we will at last start broadcasting 24/7.
Today there are literarily hundreds of radio stations to listen too. So to be successful it is crucial that stations are distinctive, so that they stand out from the crowd when potential listeners are checking out what they want to listen too. Fortunately being distinctive is what HOPE FM is all about.
Community Radio is a new tier of radio that has recently been introduced into the
UK and is very different to the current BBC and Commercial Stations. Community Radio is very much radio run by the community for the community and as part of the licence award we are required to demonstrate that we are bringing social gain to our broadcast area.
Those of us involved with HOPE FM believe that we are trying to do something unique in radio terms. The Station is very much driven by the need to serve the community not to make a profit and we are looking to be a bridge between community groups with programming that aims to be informative, challenging, entertaining and positive; giving local people the opportunity to talk about issues that are important to them, all to the soundtrack of a unique music mix.
Under the terms of our licence we can only cover 50% of our costs through advertising, the balance coming from listener support and local and national grants, which is obviously a challenge in itself.
We are however relishing the challenge of being distinctive. So why join the Radio revolution and join us on 90.1FM when we go live on 27th May 2007