As I write this there are exactly 8 weeks to our launch date of 27 May 2007.
It has now got to the waking up in the night stage, thinking about all the tasks still to do.
Radio seems simple. You put together a studio, get a few coat-hangers and make a transmitter mast, round up a few people to say a few words in between music tracks, phone up the record companies for the latest cd’s and off you go.
If only it was that straight forward.
There is all the marketing needed to make people aware of the Station. Mail shots; presentations to local groups, Churches, Businesses etc; t-shirts and car stickers; press releases and editorial for local media; launch parties.
Programmes need to be decided upon. How can we interest as many people as possible? What features should we include on the programmes? What specialist programmes should we carry? Do we need to involve other local groups? What speech to music mix are we going to use? How are we going to cover local and national news? Should we do outside broadcast? Why won’t record companies respond to our requests for music?
Then there is the question of presenters. How are going to train them? When is the Studio going to be ready so that we can do some hands on training? What output software should we use? Do we need to record our output for the Regulatory Authority? How do we record the output?
Where is the money going to come from to pay for the Station running costs? What sales material do we need? What should we charge for advertising?
What about a web site?
What licences do we need?
I hope you get the picture. There is a lot to do. So how are we doing? At a rough guess I would say we are about a week behind were we would like to be. But the good news is that our current manpower of 1 full-time and one part-timer, is going to be expanded tomorrow (2 April) by 2 full-time staff. A Sales & Development Manager and a Production Manager; welcome on board Sheena and Mark.
So tomorrow afternoon after staff induction has been completed, Kevin and I will be able to lie down in a dark room and relax. The only problem is that as we lie there with our eyes closed all the things that still need to be done will be going through our heads. I think this is where I came in!!